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Jelly Revival is responsible for the rebirth of the childhood shoes of a generation.

No longer do we have to reminisce about Jelly Babies - 'the sandals we all used to wear when we were little' - Jelly Revival is bringing them back to the shelves.

As a direct response to overwhelming demand for these shoes which so naturally appeal to the sentimentality of everyone who literally grew up in them, Jelly Revival will ensure every in-touch retailer is well equipped to provide customers with the sandals they know and love.

Because Jelly Babies are back.